2022–2024

Over the last two years, I have had the opportunity to lead brand creative for Joss & Main’s very first physical retail stores. This meant building and evolving the brand from e-comm only to brick & mortar. I spearheaded the development of the brand’s first-ever packaging system, signage system, seasonal installations, branded touchpoints, and OOH retail marketing creative. See Joss & Main 02.

This role required forward thinking, creating an experience between viz merch and the customer, building a holistic branded retail system, as well as manage cross-functional stakeholders and complex teams across brand, marketing, and retail. Here is a snap shot of the branded system.

Photography: H. Buck Squibb